TOC: Ind Mar Man


Industrial Marketing Management, 41(6)

Letter from the Editor
Peter J. LaPlaca [Publisher]

The role of the brand as a person in business to business brands
Cleopatra Veloutsou, Colin S. Taylor [Publisher] [Google Scholar]

Business to business governance structure and marketing strategy
Audhesh K. Paswan, Francisco Guzmán, Charles Blankson [Publisher] [Google Scholar]

Market-driving strategy implementation through global supplier relationships
Ulf Elg, Seyda Z. Deligonul, Pervez N. Ghauri, Wade Danis, Veronika Tarnovskaya [Publisher] [Google Scholar]

Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
Taiwen Feng, Linyan Sun, Chunyan Zhu, Amrik S. Sohal [Publisher] [Google Scholar]

Building customer commitment in business-to-business markets
Shu-Hao Chang, Kai-Yu Wang, Wen-Hai Chih, Wen-Hsin Tsai [Publisher] [Google Scholar]

Understanding network picture complexity: An empirical analysis of contextual factors
Carla Ramos, Stephan C. Henneberg, Peter Naudé [Publisher] [Google Scholar]

When 3 + 3 does not equal 5 + 1 — New insights into the measurement of industrial customer satisfaction
Viola Austen, Uta Herbst, Victoria Bertels [Publisher] [Google Scholar]

Does customer information usage improve a firm’s performance in business-to-business markets?
Minna Rollins, Danny N. Bellenger, Wesley J. Johnston [Publisher] [Google Scholar]

Delivering integrated solutions in the public sector: The unbundling paradox
Jens K. Roehrich, Nigel D. Caldwell [Publisher] [Google Scholar]

Aligning marketing strategies throughout the supply chain to enhance performance
Kenneth W. Green, Dwayne Whitten, R. Anthony Inman [Publisher] [Google Scholar]

Effects of interaction and entrepreneurial orientation on organizational performan Insights into market driven and market driving
Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans [Publisher] [Google Scholar]

Sensemaking in business networks: Introducing dottograms to analyse network changes
Morten H. Abrahamsen, Stephan C. Henneberg, Peter Naudé [Publisher] [Google Scholar]

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