TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 41(6)
Letter from the Editor
–Peter J. LaPlaca [Publisher]
The role of the brand as a person in business to business brands
–Cleopatra Veloutsou, Colin S. Taylor [Publisher] [Google Scholar]
Business to business governance structure and marketing strategy
–Audhesh K. Paswan, Francisco Guzmán, Charles Blankson [Publisher] [Google Scholar]
Market-driving strategy implementation through global supplier relationships
–Ulf Elg, Seyda Z. Deligonul, Pervez N. Ghauri, Wade Danis, Veronika Tarnovskaya [Publisher] [Google Scholar]
Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
–Taiwen Feng, Linyan Sun, Chunyan Zhu, Amrik S. Sohal [Publisher] [Google Scholar]
Building customer commitment in business-to-business markets
–Shu-Hao Chang, Kai-Yu Wang, Wen-Hai Chih, Wen-Hsin Tsai [Publisher] [Google Scholar]
Understanding network picture complexity: An empirical analysis of contextual factors
–Carla Ramos, Stephan C. Henneberg, Peter Naudé [Publisher] [Google Scholar]
When 3 + 3 does not equal 5 + 1 — New insights into the measurement of industrial customer satisfaction
–Viola Austen, Uta Herbst, Victoria Bertels [Publisher] [Google Scholar]
Does customer information usage improve a firm’s performance in business-to-business markets?
–Minna Rollins, Danny N. Bellenger, Wesley J. Johnston [Publisher] [Google Scholar]
Delivering integrated solutions in the public sector: The unbundling paradox
–Jens K. Roehrich, Nigel D. Caldwell [Publisher] [Google Scholar]
Aligning marketing strategies throughout the supply chain to enhance performance
–Kenneth W. Green, Dwayne Whitten, R. Anthony Inman [Publisher] [Google Scholar]
Effects of interaction and entrepreneurial orientation on organizational performan Insights into market driven and market driving
–Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans [Publisher] [Google Scholar]
Sensemaking in business networks: Introducing dottograms to analyse network changes
–Morten H. Abrahamsen, Stephan C. Henneberg, Peter Naudé [Publisher] [Google Scholar]
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