TOC: J Macromarketing


Journal of Macromarketing, 32(3)

In this Issue
Terrence H. Witkowski [Publisher]

Special Issue on India: Macromarketing Perspectives
Alladi Venkatesh [Publisher] [Google Scholar]

India’s Emerging Retail Systems: Coexistence of Tradition and Modernity
Nikhilesh Dholakia, Ruby Roy Dholakia, and Atish Chattopadhyay [Publisher] [Google Scholar]

Bollywood Cinema’s Global Reach: Consuming the "Diasporic Consciousness"
Amandeep Takhar, Pauline Maclaran, and Lorna Stevens [Publisher] [Google Scholar]

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India
Giana M. Eckhardt and Humaira Mahi [Publisher] [Google Scholar]

Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising
Julien Cayla and Mark Elson [Publisher] [Google Scholar]

The Resurgence of India: Triumph of Institutions Over Infrastructure?
Gopalkrishnan R. Iyer, Jagdish N. Sheth, and Arun Sharma [Publisher] [Google Scholar]

Nation Branding: A Critical Appraisal of Incredible India
Finola Kerrigan, Jyotsna Shivanandan, and Anne-Marie Hede [Publisher] [Google Scholar]

Book and Media Review

Media Review: Sita Sings the Blues
Terrence H. Witkowski [Publisher]

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