MarComm and CB


The 2013 La Londe Conference: Marketing Communications and Consumer Behavior, La Londe les Maures, France, 28-31 May 2013, Chairs L. J. Shrum and Luk Warlop; Deadline 7 Jan

Call for Papers

The 2013 La Londe Conference
Marketing Communications and Consumer Behavior
La Londe les Maures (French Riviera)
May 28 – 31, 2013

The 40th International Research Conference in Marketing organized by the Aix Graduate School of Management – France

Topics of Interest

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior, as well as papers dealing specifically with marketing communications. Meta-analyses and position papers on emerging issues are also welcome. All papers will be double-blind peer reviewed.


After the conference, a number of papers will be invited for publication in a special issue of the Journal of Business Research. A Best Paper Award will be announced during the conference.

The Character of the Seminar

The conference is held at the Agelonde resort located in La Londe les Maures, a village on the French Riviera (department of Var), 26 miles from Saint-Tropez and 48 miles from Nice. It is characterized by a friendly and informal atmosphere of exchange between top level CB researchers from all over the world.


  • L. J. Shrum, University of Texas at San Antonio, USA
  • Luk Warlop, KU Leuven, Belgium and Norwegian Business School, Oslo, Norway.

Keynote Speaker:

John G. Lynch, University of Colorado, USA


Virginie De Barnier and Dwight Merunka, Aix Graduate School of Management, Aix-Marseille University, France

Deadline for paper submission: January 7, 2013
Notification to the authors: March 12, 2013
Early bird online registration: April 1, 2013
Latest online registration: May 3, 2013

For more information:

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