Retail Futures


Oxford Retail Futures Conference, Oxford, UK, 10-11 Dec 2012; Deadline 1 Oct

Oxford Retail Futures Conference
New Technologies, Business Models and Customer Experience

10-11 December, 2012, Saïd Business School, University of Oxford, UK


On-line sales are increasing. Internet-based sales and communication channels are replacing traditional retail and services. Many store-based businesses are struggling to compete with the growing on-line environment; their potential failure has wide implications, both for the retail diversity of towns and city centres and for patterns of local employment. Meanwhile, continued innovation in on-line retail is creating new challenges for supply chain management and the business community as a whole.

Notwithstanding these developments, it is important to recognise that not all products and services are sourced online. There is complex interaction between on-line and so-called “brick and mortar” retail environments where, for example, customers view the physical items in-store before buying them on-line.

Topic Selection

In this call for papers, we would like to capture the current state of the art and identify new conceptual frameworks that provide solutions to existing boundaries between the on-line and in-store experience. These may involve adapting new technologies to the more traditional “brick and mortar” shopping environment.

The call is focused, non-exclusively, on the following retail technology topics:

  • Business Intelligence
  • Cashless payment systems
  • Cloud computing
  • Content management systems
  • Costs, benefits and risk analysis
  • Customer recognition and tracking
  • Customer analytics and segmentation
  • Demand forecasting
  • Digital signage – electronic shelf labels, screens and multimedia displays
  • ERP in retailing and in-store management
  • Green IT
  • Hand held devices (such as tablets) for store employees
  • Intelligent vending machines
  • IT and sustainability
  • IT/BPO outsourcing in retailing
  • Loyalty cards
  • Mobile devices and platforms used in store
  • Performance measurement and KPI’s
  • Process modelling and optimisation
  • Product range, space usage and pricing optimisation
  • RFID and product tracking
  • Self-checkouts and digital kiosks
  • Technology in retail supply chains and distribution
  • Targeted (personalised) in-store marketing
  • Ubiquitous, pervasive computing
  • Vendor Managed Inventory and automatic replenishment
  • Work-force management

Paper submissions (full papers and works in progress), can be made at:

Papers submitted will be peer-reviewed. Selected authors will be invited to submit their revised work for a special issue of The International Journal of Electronic Commerce.


  • 1st October – paper submission
  • 1st November – notification of paper acceptance
  • 1st December – submission of camera-ready papers

Members of the Conference Academic Board

  • Dr Richard Cuthbertson, OXIRM, Saïd Business School, University of Oxford, UK
  • Prof Rika Fujioka, Faculty of Commerce, Kansai University, Japan
  • Prof Peder Inge Furseth, Department of Innovation and Economic Organisation, BI Norwegian Business School
  • Dr Ger O’Keeffe, Intel, Retail Digital Signage Segment, Ireland
  • Dr Wojciech Piotrowicz, OXIRM, Saïd Business School, University of Oxford, UK

Contact Details

The conference is being organised by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford.

For more information about the event and to register, please visit the conference webpage:

For academic-related enquiries, please contact Dr Wojciech Piotrowicz at:

For conference logistics, please contact Chris Brooke-Hollidge at:

Please forward the call to your colleagues and PhD students who are researching topics covered by the conference.

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