TOC: J Interactive Mar


Journal of Interactive Marketing, 26(4)

Brand Performances in Social Media
Sangeeta Singh, Stephan Sonnenburg [Publisher] [Google Scholar]

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
Xia Wang, Chunling Yu, Yujie Wei [Publisher] [Google Scholar]

We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities
Mina Seraj [Publisher] [Google Scholar]

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience
Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal [Publisher] [Google Scholar]

I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors
Hyejeung Cho, Norbert Schwarz [Publisher] [Google Scholar]

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

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