Revisit: ICIMB 2012


International Conference on Islamic Marketing and Branding, London, 20-21 Nov 2012, Chair Md. Nor Othman; Deadline now 15 Sep

ICIMB – International Conference on Islamic Marketing and Branding


Islam in the Global Marketplace
20 – 21 November 2012
Brunel University, London, UK

About the Conference

The global marketplace has become more sophisticated and demanding. With the advancement in ICT, consumers now are more discerning, savvy and better informed. This phenomenon is also occurring amongst Muslim consumers. Muslim consumers have far greater knowledge and understanding about Islam. This knowledge is manifested in the way they make purchasing decisions and consumptions. The availability of halal products and services are becoming more prevalent in both Muslim and non-Muslim countries. Various products and services include food, cosmetics, pharmaceuticals, apparels, hospitality, banking and insurance. This is reflected in the increased awareness shown by multinational corporations in the way they formulate their marketing strategies to cater for the needs of Muslim consumers. Thus, there is a pressing need to advance knowledge and understanding in the way companies market their products and services to Muslim consumers. Based on the first successful conference in Kuala Lumpur, Malaysia in 2010, the Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur and Brunel Business School, Brunel University, London are organising the 2nd International Conference on Islamic Marketing and Branding at Hamilton Centre, Brunel University, London, UK. This event is in collaboration with ESSEC Business School, Paris, France.

Conference Topics

  • Marketing in Muslim countries
  • Marketing to Muslim consumers in non-Muslim countries
  • Islamic marketing and branding strategies
  • Comparative studies related to business issues between Islam and other belief systems
  • Halal market
  • Halal certification and its challenges
  • Shari’ah issues in marketing
  • Market segmentation in the Islamic context
  • Marketing mix from Islamic perspectives
  • Theory building in Islamic marketing
  • Methodological issues in Islamic marketing
  • Marketing of Islamic banking and financial services
  • Marketing of Islamic fashion and clothing
  • Islamic tourism
  • Islamic branding, identity, image and reputation
  • Islamic business ethics
  • Best practices in Islamic marketing and branding

General Paper Guidelines

We welcome paper submission in the forms of Full / Completed or Extended Abstract. The general submission guidelines are as follows:

  • Submissions should follow the APA format with special attention to headings and references.
  • Paper format: All papers should be submitted in Microsoft Word, Times New Roman 12 font, Margins 1” all around, double spacing and justified paragraph.
  • Manuscripts should begin with an abstract of not more than 150 words, and should not include the author(s) name.
  • Author(s) name and affiliation should be included in a separate page (i.e. cover page).
  • List of references should be in single spacing.
  • All graphics and tables should be included in the file.
  • Full/Completed Paper : The maximum length is 15 pages including tables and charts (including references).
  • Extended Abstract : The maximum length is 5 pages including tables and charts (excluding references).

Who Should Participate

  • Researchers
  • Academics
  • Practitioners
  • Policy makers
  • Managers
  • Students

Paper Submission, Registration & Enquiry

Paper Submission
Faculty of Business & Accountancy
University of Malaya
50603 Kuala Lumpur, Malaysia
Tel: +603-79673848 (Ms. Hazwani)
Fax: +603-79673980
Conference URL:

Registration & Enquiries
Mr. Stuart Sanford
Brunel Business School
Brunel University
Kingston Lane
Middlesex UB8 3PH, United Kingdom
Tel: +44 (0)1895 266640
Fax: +44 (0)1895 269775

Conference Proceedings
ISBN Number : 978-983-43925-1-2

The following outlines the important dates for the conference:-

  • Abstract/Paper Deadline : 15 September 2012
  • Conference Dates : 20 and 21 November 2012

Conference Chair:

Professor Dr. Md. Nor Othman
Head and Professor of Marketing
Faculty of Business and Accountancy
University of Malaya, Malaysia

Honorary Director:

Professor Dr. TC Melewar
Professor of Marketing and Strategy
Brunel Business School
Brunel University London

Associate Director:

Professor Dr. Nestorovic Cedomir
ESSEC Business School, Paris, France

Organized by

University of Malaya
Brunel University London

In collaboration with

ESSEC Business School Paris-Singapore

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