Revisit: ICMEE 2012


International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade, Amritsar, India, 15-16 Dec 2012, Chairs Jan-Benedict Steenkamp and Harmeen Soch; Deadline 1 Sep

International conference organized jointly by The Department of Management (DOM), Punjab Institute of Technology, Kapurthala (PITK), INDIA in collaboration with Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill, USA.

Conference dates: Dec 15-16, 2012

Conference location: Hotel Radisson Blu, Amritsar, INDIA

Conference co-chairs:
1.         Prof. Jan-Benedict Steenkamp [UNC Kenan-Flagler Business School, USA]
2.         Dr. Harmeen Soch [Department of Management, Punjab Institute of Technology, INDIA]
Key note speakers:


1.        Prof. Valarie Zeithaml [UNC Kenan-Flagler Business School, USA]
2.        Prof. Arvind Sahay (Indian Institute of Management, Ahmedabad (IIMA), INDIA]

Submissions open: May 1, 2012

Last date for abstract submission: September 1, 2012

Best Paper Awards:
PITK and UNC seek to recognize the outstanding individual and group research contributions presented at the conference by conferring upon two awards:
1.         Best Paper Award (Cash Prize – INR 25,000)
2.         Best Young Researcher Award (Cash Prize – INR 15,000)

Pre-conference Events: 3 exciting parallel events have been scheduled for Dec 14, 2012 at Hotel Radisson Blu, Amritsar, INDIA
1.         Management Development Program (MDP) on ‘Brand Blowback: How Emerging Market Brands Will Go Global’ to be conducted By Prof. Jan-Benedict Steenkamp.
2.         Faculty Development Program (FDP) on ‘Basics of Structural Equation Modeling’  to be conducted by Dr. Sanjit Kumar Roy, Coventry University, UK
3.         Doctoral Colloquium for PhD Students
For more information, please check the conference website: