TOC: Mar Sci
Introduction
Marketing Science, 31(4)
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
–Mathew B. Chylinski, John H. Roberts, and Bruce G. S. Hardie [Publisher] [Google Scholar]
Handling Endogenous Regressors by Joint Estimation Using Copulas
–Sungho Park and Sachin Gupta [Publisher] [Google Scholar]
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
–Tingting He, Dmitri Kuksov, and Chakravarthi Narasimhan [Publisher] [Google Scholar]
Social Sharing of Information Goods: Implications for Pricing and Profits
–Michael R. Galbreth, Bikram Ghosh, and Mikhael Shor [Publisher] [Google Scholar]
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
–Alexandre Belloni, Mitchell J. Lovett, William Boulding, and Richard Staelin [Publisher] [Google Scholar]
Periodic Advertising Pulsing in a Competitive Market
–Marshall Freimer and Dan Horsky [Publisher] [Google Scholar]
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
–Joan Calzada and Tommaso M. Valletti [Publisher] [Google Scholar]
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
–Karthik Sridhar, Ram Bezawada, and Minakshi Trivedi [Publisher] [Google Scholar]
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
–Yaniv Dover, Jacob Goldenberg, and Daniel Shapira [Publisher] [Google Scholar]
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