TOC: Mar Sci


Marketing Science, 31(4)

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Mathew B. Chylinski, John H. Roberts, and Bruce G. S. Hardie [Publisher] [Google Scholar]

Handling Endogenous Regressors by Joint Estimation Using Copulas
Sungho Park and Sachin Gupta [Publisher] [Google Scholar]

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
Tingting He, Dmitri Kuksov, and Chakravarthi Narasimhan [Publisher] [Google Scholar]

Social Sharing of Information Goods: Implications for Pricing and Profits
Michael R. Galbreth, Bikram Ghosh, and Mikhael Shor [Publisher] [Google Scholar]

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Alexandre Belloni, Mitchell J. Lovett, William Boulding, and Richard Staelin [Publisher] [Google Scholar]

Periodic Advertising Pulsing in a Competitive Market
Marshall Freimer and Dan Horsky [Publisher] [Google Scholar]

Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
Joan Calzada and Tommaso M. Valletti [Publisher] [Google Scholar]

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
Karthik Sridhar, Ram Bezawada, and Minakshi Trivedi [Publisher] [Google Scholar]

Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
Yaniv Dover, Jacob Goldenberg, and Daniel Shapira [Publisher] [Google Scholar]

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