TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 20(3)

Twenty Years of the Journal of Marketing Theory and Practice
Michael Jay Polonsky, Allison Ringer [Publisher]

Delight and Outrage in the Performing Arts: A Critical Incidence Analysis
Scott R. Swanson, J. Charlene Davis [Publisher] [Google Scholar]

The Antecedents and Consequences of E-Purchasing Tools Usage in Supply Management
Larry Giunipero, Edward Ramirez, Esther Swilley [Publisher] [Google Scholar]

First Choice? Last Resort? Social Risks and Gift Card Selection
Caroline Graham Austin, Lei Huang [Publisher] [Google Scholar]

Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse
Carrie M. Heilman, Frederick Kaefer, Samuel D. Ramenofsky [Publisher] [Google Scholar]

An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty
Jeffrey S. Podoshen, Susan A. Andrzejewski [Publisher] [Google Scholar]

Creative Leaders’ Views on Managing Advertising Creativity
Jason D. Oliver, Christy Ashley [Publisher] [Google Scholar]

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