TOC: J Brand Man


Journal of Brand Management, 10(9)

Are shocks to brands permanent or transient?
Matthew Yeung and Bala Ramasamy [Publisher] [Google Scholar]

Corporate branding strategies in mergers and acquisitions
Manuela Gussoni and Andrea Mangani [Publisher] [Google Scholar]

Blank endorsement: The added value of unknown corporate brands
Alexander Jakubanecs and Magne Supphellen [Publisher] [Google Scholar]

Assessing brand vulnerability across product assortments
Piyush Kumar and Mayukh Dass [Publisher] [Google Scholar]

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