Revisit: WMC 2013


General reminder for the Academy of Marketing Science 2013 World Marketing Congress, Melbourne, 17-20 Jul 2013, and a specific update from the B2B track; Deadline 1 Oct

Academy of Marketing Science

Call for Papers

2013 World Marketing Congress
Melbourne, Australia
July 17-20, 2013

Submission Deadline: October 1, 2012

Conference Theme: “Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing”

Conference Co-Chairs:

  • Michael T. Ewing, Monash University, Australia
  • John B. Ford, Old Dominion University, USA

In 1995 John Major occupied 10 Downing Street, Bill Clinton was the 42nd US President, Nelson Mandela had been in office for a year and Paul Keating’s tenure as Australian Prime Minister was drawing to a close. The world’s population was 5.6 billion, and Microsoft unveiled its long awaited Windows 95 software. The San Francisco 49ers won the Super Bowl, Everton won the FA Cup, Carlton won their 16th Australian Football League premiership and South Africa their first Rugby World Cup. Toy Story 1 was the top grossing film and Mariah Carey topped the US charts. The WTO replaced GATT and a referendum for Quebec to secede from Canada was narrowly defeated. Justin Bieber was still learning to walk, U2 were rock legends, JAMS was in its 23rd volume and Monash University hosted the 7th AMS World Marketing Congress in Melbourne, Australia. Back then Google, YouTube, Facebook, Twitter and Second Life did not exist. Neither did iPads, iPhones or Blackberries. The now-defunct Netscape was a year old and relational databases were just beginning to transform direct marketing. Marketing scholars (and practitioners) were grappling with issues such as media fragmentation and website design and evaluation. Today, marketing scholars (and practitioners) are contemplating social media, simultaneous media consumption, attention fragmentation, semantic and distributed search engines, cloud computing and intelligent personal agents. Times have changed! Or have they?

In 2013 Monash will host the 16th AMS World Marketing Congress, again in Melbourne. Same academy, same host institution, same city but decidedly different global marketing environment.

Full information is available at

August 12, 2012

Dear Professor:

Please consider submitting a conference paper to the Business-to-Business Track of the Academy of Marketing Science World Marketing Conference to be held July 17 – July 20 in Melbourne, Australia.

Information about the conference and the call for papers are posted on the AMS web site. The submissions are due on October 1, 2012.

If you have never been to Australia, this is a ‘must do’ event. I have personally benefited from each World Marketing Conference I have attended over the years. The conference will be held at the Langham Hotel on Melbourne’s scenic and vibrant Southbank, nestled along the Yarra River. Melbourne is Australia’s sporting, shopping, cultural, culinary and coffee capital. Frequently ranked as one of the most likeable cities in the world, Melbourne was first settled by Europeans in 1835. Located on the spectacular Port Phillip Bay (on the south-eastern corner of mainland Australia), Melbourne is Australia’s second largest city with a population of over 4 million. Popular tourist attractions include the two major wine regions (the Yarra Valley and the Mornington Peninsula), the Great Ocean Road (home to the 12 Apostles), Phillip Island and its fairy penguins, native zoo at Healesville Sanctuary, Otway Fly Tree Top Walk, Werribee Mansion and much more!

I look forward to seeing you at the conference.


Janice M. Payan
Professor of Marketing
University of Northern Colorado
World Marketing Congress 2013 – Business to Business Track Chair

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