TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 4(3)

A history of the concept of branding: practice and theory
Wilson Bastos, Sidney J. Levy [Publisher] [Google Scholar]

The US advertising industry’s self-regulation of comparative advertising
Fred Beard [Publisher] [Google Scholar]

History and critical marketing studies
Mark Tadajewski [Publisher] [Google Scholar]

Finanzkapital and consumers: how financialization shaped twentieth century marketing
Nikhilesh Dholakia [Publisher] [Google Scholar]

Marketing and feminism in historic perspective
Pauline Maclaran [Publisher] [Google Scholar]

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