TOC: J Direct Data Digital Mar
Introduction
!Journal of Direct, Data and Digital Marketing Practice, 14(1)
Editorial
–Peter Mouncey [Publisher]
The digitally excluded consumer — Options for marketers
–Dick Stroud [Publisher] [Google Scholar]
An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook
–Loredana Di Pietro and Eleonora Pantano [Publisher] [Google Scholar]
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics
–Dave Chaffey and Mark Patron [Publisher] [Google Scholar]
Ten inbox secrets: What eye tracking reveals about designing better emails
–Adrian Rowe and Lorenzo Burridge [Publisher] [Google Scholar]
Smart meter data: A behavioural marketer’s dream?
–Thomas Spanyol [Publisher] [Google Scholar]
Radio station seeks judicial review of ‘political ad’ ban
–Catherine Lee [Publisher] [Google Scholar]
OFT extracts undertakings from affiliate marketer MoreNiche
–Manana Shrimpling [Publisher] [Google Scholar]
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