Irish Marketing


Marketing and Consumption History in Ireland, Special issue of Journal of Historical Research in Marketing, Edited by Bernadette Whelan; Deadline 30 Jun 2013

Call for Papers
Journal of Historical Research in Marketing

Special issue on: Marketing and Consumption History in Ireland

The Journal of Historical Research in Marketing invites submissions for a special issue focused on the history of marketing and consumption in an Irish context. Covering the period from the early modern to modern periods, several overarching themes are planned including the history of consumption, the development of consumer identities – the role of gender, age, politics, the history of marketing in Ireland, the marketing of Ireland in an international historical context, historical influences of international marketing and advertising strategies on the Irish advertising industry, the role of advertising in Irish commerce, the evolution of the advertising industry in Ireland and the role of the media. For this special issue of JHRM specific topics might include but are not limited to historical perspectives on Ireland in a single country case-study or comparative approach.

  • Advertising
  • Americanization
  • Consumer identities and typologies
  • Empire
  • ‘Irishness’ as a marketing tool
  • Marketing
  • Media
  • Modernisation
  • Retailing
  • Shopping
  • State marketing bodies
  • Tourism

The submission deadline for this special issue is June 30, 2013 with an expected publication date of February 2014. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue guest editor Dr. Bernadette Whelan, Department of History, University of Limerick at <>.

Submission to the Journal of Historical Research in Marketing:

Submissions for this special issue of JHRM should be made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at

Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre:

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