TOC: J Global Fashion Mar

Introduction

Journal of Global Fashion Marketing, 3(2)

Journal of Global Fashion Marketing Vol.3 No.2

Editor-in-Chief: Eunju Ko (Yonsei University); An Invited Paper "Economic Psychology and Fashion Marketing Theory Appraising Veblen’s Theory of Conspicuous Consumption" by Arch G. Woodside (Boston College).

1. Economic Psychology and Fashion Marketing Theory Appraising Veblen’s Theory of Conspicuous Consumption
– Arch G. Woodside
2. A Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry
– Junghyun Jang, Eunju Ko, Eunha Chun, Euntaik Lee
3. A Study on Measuring and Defining Customer Equity of Complex Shopping Mall
– Nalae Kim, Jina Park, Kyung Hoon Kim, Gaetano Aiello, Raffaele Donvito
4. The Role of Fashion of Character in Online Gamluxe
– Sang Jin Kim, Kyung Hoon Kim, Pekka Mattila
5. Asymmetry in Multi-cultural Luxury Communication: A Comparative Analysis on Luxury Brand Communication in India and China
– Mukta Ramchandani, Ivan Coste-Manière