TOC: J Bus Industrial Mar


Journal of Business & Industrial Marketing, 27(6)

The effect of customer relationship management adoption in business-to-business markets
U. Zeynep Ata, Aysegul Toker [Publisher] [Google Scholar]

Guanxi as a gateway in Chinese-Western business relationships
Hongzhi Gao, John G. Knight, David Ballantyne [Publisher] [Google Scholar]

Antecedents of knowledge generation competence and its impact on innovativeness
Ilka Griese, Doreén Pick, Michael Kleinaltenkamp [Publisher] [Google Scholar]

Network partner knowledge and internal relationships influencing customer relationship quality and company performance
Maciej Mitrega [Publisher] [Google Scholar]

Brand equity in B2B services and consequences for the trade show industry
Anja Geigenmüller, Harriette Bettis-Outland [Publisher] [Google Scholar]

Managing in a time of crisis: marketing, HRM and innovation
Maja Makovec Brencic, Gregor Pfajfar, Matevz Raškovic [Publisher] [Google Scholar]

The common ground of relationships and exchange: towards a contractual foundation of marketing
Michael Ehret, Michaela Haase [Publisher] [Google Scholar]

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