TOC: Mar Letters
Introduction
Marketing Letters, 23(3)
Sequential market basket analysis
–Wagner A. Kamakura [Publisher] [Google Scholar]
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
–Thomas Kramer, Caglar Irmak, Lauren G. Block & Veronika Ilyuk [Publisher] [Google Scholar]
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
–Tim M. Benning, Els Breugelmans & Benedict G. C. Dellaert [Publisher] [Google Scholar]
Make me special: Gender differences in consumers’ responses to loyalty programs
–Valentyna Melnyk & Stijn M. J. Osselaer [Publisher] [Google Scholar]
Competitive effects of informative advertising in distribution channels
–Jianqiang Zhang, Weijun Zhong & Shue Mei [Publisher] [Google Scholar]
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
–Tammo H. A. Bijmolt & Michel Velden [Publisher] [Google Scholar]
What type of framing message is more appropriate with nine-ending pricing?
–Jungsil Choi, Kiljae Lee & Yong-Yeon Ji [Publisher] [Google Scholar]
It’s all in the mindset: Effects of varying psychological distance in persuasive messages
–Gergana Y. Nenkov [Publisher] [Google Scholar]
Strategic orientations in a competitive context: The role of strategic orientation differentiation
–Rohit Deshpandé, Amir Grinstein & Elie Ofek [Publisher] [Google Scholar]
Competitive channel relationship management: When resellers establish competing manufacturer relationships
–Alberto Sa Vinhas & Richard Gibbs [Publisher] [Google Scholar]
Battle royal: Zero-price effect vs relative vs referent thinking
–Juan L. Nicolau [Publisher] [Google Scholar]
Correcting the t statistic for measurement error
–Srinivas Durvasula, Subhash Sharma & Kealy Carter [Publisher] [Google Scholar]
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
–Björn Frank, Gulimire Abulaiti & Takao Enkawa [Publisher] [Google Scholar]
When hedonic products help regulate my mood
–Inés López López & Salvador Ruiz de Maya [Publisher] [Google Scholar]
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
–Franziska Völckner, Alexander Rühle & Martin Spann [Publisher] [Google Scholar]
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
–Ronald Paul Hill, Kelly D. Martin & Lan Nguyen Chaplin [Publisher] [Google Scholar]
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
–Martin Reimann, Raquel Castaño, Judith Zaichkowsky & Antoine Bechara [Publisher] [Google Scholar]
Using discrete choice experiments to estimate willingness-to-pay intervals
–Christian Schlereth, Christine Eckert & Bernd Skiera [Publisher] [Google Scholar]
Revisiting low price guarantees: Does consumer versus retailer governance matter?
–Adilson Borges & Barry J. Babin [Publisher] [Google Scholar]
The timing and context of consumer decisions
–Euehun Lee, Anil Mathur, Choong Kwai Fatt & George P. Moschis [Publisher] [Google Scholar]
When counterfeits raise the appeal of luxury brands
–Simona Romani, Giacomo Gistri & Stefano Pace [Publisher] [Google Scholar]
How consumers use product reviews in the purchase decision process
–Sungha Jang, Ashutosh Prasad & Brian T. Ratchford [Publisher] [Google Scholar]
A mathematical reformulation of the reference price
–Kevin D. Dayaratna & P. K. Kannan [Publisher] [Google Scholar]
On the optimal number of advertising slots in a generalized second-price auction
–Alex Kim, Subramanian Balachander & Karthik Kannan [Publisher] [Google Scholar]
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
–Jungkeun Kim, Jae-Eun Kim & Jongwon Park [Publisher] [Google Scholar]
The boomerang effect of mandatory sanitary messages to prevent obesity
–Carolina O. C. Werle & Caroline Cuny [Publisher] [Google Scholar]
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
–Verena Huettl & Heribert Gierl [Publisher] [Google Scholar]
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
–John R. Rossiter [Publisher] [Google Scholar]
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