TOC: Mar Letters


Marketing Letters, 23(3)

Sequential market basket analysis
Wagner A. Kamakura [Publisher] [Google Scholar]

The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Thomas Kramer, Caglar Irmak, Lauren G. Block & Veronika Ilyuk [Publisher] [Google Scholar]

Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
Tim M. Benning, Els Breugelmans & Benedict G. C. Dellaert [Publisher] [Google Scholar]

Make me special: Gender differences in consumers’ responses to loyalty programs
Valentyna Melnyk & Stijn M. J. Osselaer [Publisher] [Google Scholar]

Competitive effects of informative advertising in distribution channels
Jianqiang Zhang, Weijun Zhong & Shue Mei [Publisher] [Google Scholar]

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Tammo H. A. Bijmolt & Michel Velden [Publisher] [Google Scholar]

What type of framing message is more appropriate with nine-ending pricing?
Jungsil Choi, Kiljae Lee & Yong-Yeon Ji [Publisher] [Google Scholar]

It’s all in the mindset: Effects of varying psychological distance in persuasive messages
Gergana Y. Nenkov [Publisher] [Google Scholar]

Strategic orientations in a competitive context: The role of strategic orientation differentiation
Rohit Deshpandé, Amir Grinstein & Elie Ofek [Publisher] [Google Scholar]

Competitive channel relationship management: When resellers establish competing manufacturer relationships
Alberto Sa Vinhas & Richard Gibbs [Publisher] [Google Scholar]

Battle royal: Zero-price effect vs relative vs referent thinking
Juan L. Nicolau [Publisher] [Google Scholar]

Correcting the t statistic for measurement error
Srinivas Durvasula, Subhash Sharma & Kealy Carter [Publisher] [Google Scholar]

What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
Björn Frank, Gulimire Abulaiti & Takao Enkawa [Publisher] [Google Scholar]

When hedonic products help regulate my mood
Inés López López & Salvador Ruiz de Maya [Publisher] [Google Scholar]

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
Franziska Völckner, Alexander Rühle & Martin Spann [Publisher] [Google Scholar]

A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
Ronald Paul Hill, Kelly D. Martin & Lan Nguyen Chaplin [Publisher] [Google Scholar]

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
Martin Reimann, Raquel Castaño, Judith Zaichkowsky & Antoine Bechara [Publisher] [Google Scholar]

Using discrete choice experiments to estimate willingness-to-pay intervals
Christian Schlereth, Christine Eckert & Bernd Skiera [Publisher] [Google Scholar]

Revisiting low price guarantees: Does consumer versus retailer governance matter?
Adilson Borges & Barry J. Babin [Publisher] [Google Scholar]

The timing and context of consumer decisions
Euehun Lee, Anil Mathur, Choong Kwai Fatt & George P. Moschis [Publisher] [Google Scholar]

When counterfeits raise the appeal of luxury brands
Simona Romani, Giacomo Gistri & Stefano Pace [Publisher] [Google Scholar]

How consumers use product reviews in the purchase decision process
Sungha Jang, Ashutosh Prasad & Brian T. Ratchford [Publisher] [Google Scholar]

A mathematical reformulation of the reference price
Kevin D. Dayaratna & P. K. Kannan [Publisher] [Google Scholar]

On the optimal number of advertising slots in a generalized second-price auction
Alex Kim, Subramanian Balachander & Karthik Kannan [Publisher] [Google Scholar]

Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
Jungkeun Kim, Jae-Eun Kim & Jongwon Park [Publisher] [Google Scholar]

The boomerang effect of mandatory sanitary messages to prevent obesity
Carolina O. C. Werle & Caroline Cuny [Publisher] [Google Scholar]

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Verena Huettl & Heribert Gierl [Publisher] [Google Scholar]

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
John R. Rossiter [Publisher] [Google Scholar]

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