TOC: J Strat Mar


Journal of Strategic Marketing, 20(4)

Nigel F. Piercy & Carolyn A. Strong [Publisher]

The globalization of Tesla Motors: a strategic marketing plan analysis
Myles Edwin Mangram [Publisher] [Google Scholar]

Strategic insights from mystery shopping in B2B relationships
Jan Mattsson [Publisher] [Google Scholar]

Progress in customer relationship management adoption: a cross-sector study
Maureen Meadows & Sally Dibb [Publisher] [Google Scholar]

Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes
Aron O’Cass & Phyra Sok [Publisher] [Google Scholar]

Organisational identification and leader member exchange influences on customer orientation and organisational citizenship behaviours
Mark Anthony Farrell & Eddie Oczkowski [Publisher] [Google Scholar]

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