TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 22(3)

Effects of life status changes on changes in consumer preferences
George P. Moschis & Fon Sim Ong [Publisher] [Google Scholar]

Experiential approach to the determinants of online word-of-mouth behavior
Sung-Joon Yoon & Hee-Eun Han [Publisher] [Google Scholar]

Religious doctrinal commitment: the search for influences on brand and store switching behaviors in South Korea
Jong-Kuk Shin, Min-Sook Park & Corey Allen Ross [Publisher] [Google Scholar]

Effect of cause-related marketing for green practices in the hotel industry
Sunny Ham & Yung Kyun Choi [Publisher] [Google Scholar]

Managing a global brand in diverse cultural contexts: the case of LG Electronics’ advertising strategy in the United Kingdom and Russia
Alexei V. Matveev, Miwa Y. Merz & Dinara I. Nurgaleeva [Publisher] [Google Scholar]

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