TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 17(2)
Editorial
–Tina Harrison [Publisher]
Pricing financial services innovations
–Mohammad G. Nejad and Hooman Estelami [Publisher] [Google Scholar]
How does customer motivational orientation affect satisfaction?
–Millissa Fung-Yi Cheung and Wai-Ming To [Publisher] [Google Scholar]
Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards
–Yam B Limbu, Bruce A Huhmann and Bing Xu [Publisher] [Google Scholar]
Socialization and processing effects on comprehension of credit card advertisement disclosures
–Alex Wang [Publisher] [Google Scholar]
A model of green bank marketing
–Constantine Lymperopoulos, Ioannis E Chaniotakis and Magdalini Soureli [Publisher] [Google Scholar]
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