TOC: J Con Behaviour


Journal of Consumer Behaviour, 11(4)

Emerging issues in transformative consumer research and social marketing: An introduction to the special issue
Maria Piacentini, Emma Banister, Laura Salciuviene and Kathy Keeling [Publisher] [Google Scholar]

Researcher identity: Exploring the transformatory power of the research experience
Kathy Hamilton, Susan Dunnett and Hilary Downey [Publisher] [Google Scholar]

The transformative potential of marketing from the consumers’ point of view
Teresa Pereira Heath and Andreas Chatzidakis [Publisher] [Google Scholar]

It’s good for me: It has added fibre! An exploration of the role of different categories of functional foods in consumer diets
Lara Spiteri Cornish [Publisher] [Google Scholar]

Alternative marketplaces in the 21st century: Building community through sharing events
Pia A. Albinsson and B. Yasanthi Perera [Publisher] [Google Scholar]

Taste lovers versus nutrition fact seekers: How health consciousness and self-efficacy determine the way consumers choose food products
Robert Mai and Stefan Hoffmann [Publisher] [Google Scholar]

Service recovery following dysfunctional consumer participation
Sally A. Hibbert, Maria G. Piacentini and Margaret K. Hogg [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership