Judging marketing mix effectiveness
–Neil Brooks, Lyndon Simkin [Publisher] [Google Scholar]

Marketing planning and digital customer loyalty data in small business
–Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne [Publisher] [Google Scholar]

Segmenting blood donors in developing countries
–Yanfeng Zhou, Patrick Poon, Chunling Yu [Publisher] [Google Scholar]

The purchasing impact of fan identification and sports sponsorship
–Michael Chih-Hung Wang, Megha Jain, Julian Ming-Sung Cheng, George Kyaw-Myo Aung [Publisher] [Google Scholar]

Antecedents of trust in asymmetrical business relationships: Differing perceptions between food producers and retailers
–Leena Viitaharju, Merja Lähdesmäki [Publisher] [Google Scholar]

Managing trust in direct selling relationships
–Patrick Poon, Gerald Albaum, Peter Shiu-Fai Chan [Publisher] [Google Scholar]

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