TOC: J Mar Man


Journal of Marketing Management, 28(7/8)

Academy of Marketing Early Career Researcher special issue
Nina Reynolds [Publisher] [Google Scholar]

Cultural pluralism: Uncovering consumption patterns in a multicultural environment
Catherine Demangeot & Kizhekepat Sankaran [Publisher] [Google Scholar]

The Don Draper complex: Consuming work, productive leisure and marketer boundary work
Lauren Gurrieri [Publisher] [Google Scholar]

Children’s influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
Ben Kerrane, Margaret K. Hogg & Shona M. Bettany [Publisher] [Google Scholar]

‘They don’t want us to become them’: Brand Local Integration and consumer ethnocentrism
Eva Kipnis, Krzysztof Kubacki, Amanda J. Broderick, Dariusz Siemieniako & Nataliya L. Pisarenko [Publisher] [Google Scholar]

Investigating Customer-Oriented Deviance (COD) from a frontline employee’s perspective
Cheryl Leo & Rebekah Russell-Bennett [Publisher] [Google Scholar]

Customer-perceived value in business-to-business relationships: A study of software customers
Sara Parry, Jennifer Rowley, Rosalind Jones & Beata Kupiec-Teahan [Publisher] [Google Scholar]

Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research
Amandeep Takhar & Pepukayi Chitakunye [Publisher] [Google Scholar]

Consumption narratives of extended possessions and the extended self
Phoebe Wong, Margaret K. Hogg & Markus Vanharanta [Publisher] [Google Scholar]

Engaging marketing management
Mark Tadajewski & Paul Hewer [Publisher] [Google Scholar]

The impact of low-price brands on the order of entry advantage
Dean C.H. Wilkie, Lester W. Johnson & Lesley White [Publisher] [Google Scholar]

The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study
Graham Hankinson [Publisher] [Google Scholar]

A framework for optimising the cost and performance of concept testing
Ling Peng, Chunyu Li & Xiang Wan [Publisher] [Google Scholar]

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