TOC: J Con Res


Journal of Consumer Research, 39(2)

Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
Koert Van Ittersum and Brian Wansink [Publisher] [Google Scholar]

How Economic Contractions and Expansions Affect Expenditure Patterns
Wagner A. Kamakura and Rex Yuxing Du [Publisher] [Google Scholar]

How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
Y. Charles Zhang and Norbert Schwarz [Publisher] [Google Scholar]

A Goal-Based Model of Product Evaluation and Choice
Stijn M. J. van Osselaer and Chris Janiszewski [Publisher] [Google Scholar]

Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
Jiewen Hong and Yacheng Sun [Publisher] [Google Scholar]

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
Pankaj Aggarwal and Ann L. McGill [Publisher] [Google Scholar]

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
Manoj Thomas and Claire I. Tsai [Publisher] [Google Scholar]

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Cristel Antonia Russell and Sidney J. Levy [Publisher] [Google Scholar]

Decision Quicksand: How Trivial Choices Suck Us In
Aner Sela and Jonah Berger [Publisher] [Google Scholar]

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
Vanessa M. Patrick and Henrik Hagtvedt [Publisher] [Google Scholar]

Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness
Andrew D. Gershoff, Ran Kivetz, and Anat Keinan [Publisher] [Google Scholar]

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
Aaron R. Brough and Alexander Chernev [Publisher] [Google Scholar]

Self-Affirmation through the Choice of Highly Aesthetic Products
Claudia Townsend and Sanjay Sood [Publisher] [Google Scholar]

How Happiness Affects Choice
Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar [Publisher] [Google Scholar]

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