TOC: J Advancement Mar Ed


Journal for Advancement of Marketing Education, 20(1/2)

Edutainment with Videos and its Positive Effect on Long Term Memory
Erin M. Steffes and Philippe Duverger

Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renée J. Fontenot, Joe Schwartz, Douglas A. Goings and Judy J. Johnson

Should Faculty Use Social Networks to Engage with Students?
Patricia Nemetz, Kirk Damon Aiken, Vance Cooney and Vincent Pascal

Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses
Theresa B. Clarke and C. Leigh Nelson

The Reliability of Crowdsource Grading in a Creative Marketing Project Context
Philippe Duverger and Erin M. Steffes

Motivating Student Performance: The Role of Accumulated Data in Grade Attainment>
Cynthia Rodriguez Cano and Amit Poddar

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