TOC: Services Mar Quart


Services Marketing Quarterly, 33(3)

Antecedents of Technology-Based Self-Service Acceptance: A Proposed Model
Pejvak Oghazi, Rana Mostaghel, Magnus Hultman & Vinit Parida [Publisher] [Google Scholar]

The CCP Scale: Measuring Customer Co-Production of Services
Mohammad Ali Zolfagharian PhD & Xiaojing Sheng [Publisher] [Google Scholar]

Branded Products in Service Encounters: An Information Integration Model of Consumer Evaluations and Intentions
Andrew T. Norman [Publisher] [Google Scholar]

Diversified Marketing Media and Service Offerings Prove Successful for Nondenominational Churches
Marion Stanton Webb [Publisher] [Google Scholar]

Silence is Not Golden: Firm Response and Nonresponse to Consumer Correspondence
Charles S. Gulas & James E. Larsen [Publisher] [Google Scholar]

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