Rhetoric and Narratives

Introduction

Track on Brand Management and Corporate Reputation at the 5th International Conference on Rhetoric and Narratives in Management Research, Barcelona, 25-27 Mar 2013; Deadline 7 Jan

Call for Papers 5th International Conference on Rhetoric and Narratives in Management Research (RNMR 13)

25th, 26th and 27th March 2013
ESADE – Universitat Ramon Llull, Barcelona, Spain

With a Special Issue of the Journal of Organizational Change Management (JOCM)

A SPECIAL CELEBRATION

The Conference on Rhetoric and Narratives in Management Research has contributed, since its first edition, to the creation and diffusion of relevant knowledge within the fields of management and management research, such as the interpretation of situations, the creation of meanings, and the role of rhetoric and persuasion in the formation of personal and corporate identities, as well as the development of society. It has introduced new conceptions of management such as persuasive management, and new views on educating people focusing on virtues, judgment and sensibility. The 5th Conference will be a special celebration and an opportunity for advancing in these subjects and integrating them into a conceptual framework.

GENERAL SUBJECT OF THE CONFERENCE

Meanings and Persuasion in Management and Management Research

SPECIAL TRACK ON BRAND MANAGEMENT AND CORPORATE REPUTATION

The Scientific Committee of this Special Track will welcome papers that:

  1. Advance our knowledge on the role of rhetoric, narratives, and storytelling in the fields of Brand Management and Corporate Reputation.
  2. Advance our knowledge in the fields of Brand Management and Corporate Reputation by incorporating in their research methods rhetoric, narratives, or storytelling.

The members of the Scientific Committee of this Special Track are:

  • Oriol Iglesias, ESADE – Universitat Ramon Llull
  • Majken Schultz, Copenhagen Business School
  • Nicholas Ind, Oslo School of Management

KEYNOTE LECTURES

“Semper Ardens” – Interplay between Meaning and Materiality over Time in the Carlsberg Group
Prof. Majken Schultz, Copenhagen Business School, Denmark

Storytelling: A Managerial Tool and its Local Translations
Prof. Barbara Czarniawska, University of Gothenburg, Sweden

Meanings and Persuasion
Prof. Hans Siggard Jensen, Aarhus University (Copenhagen campus), Denmark

Humanomics: A New Rhetorical and Linguistic Movement in the Dismal Science
Prof. Deirdre McCloskey, University of Illinois at Chicago, USA

A Phenomenological Study of Rhetoric
Prof. Eduard Bonet, ESADE – Universitat Ramon Llull, Spain

The Rhetoric of Knowledge Brokers: Behind, Inside and Beyond the Rhetoric of Management
Prof. Slawek Magala, Rotterdam School of Management, Erasmus University, Netherlands

CONFERENCE SCIENTIFIC COMMITTEE

  • Eduard Bonet, ESADE – Universitat Ramon Llull, Spain
  • Barbara Czarniawska, University of Gothenburg, Sweden
  • Marja Flory, Rotterdam School of Management, Erasmus University, Netherlands
  • Oriol Iglesias, ESADE – Universitat Ramon Llull, Spain
  • Hans Siggard Jensen, Aarhus University (Copenhagen campus), Denmark
  • Deirdre McCloskey, University of Illinois at Chicago, USA

PAPER SUBMISSION

  1. Short Abstracts
    Length: 400 words; Addressed to Dr. Marja Flory; Email: Scientific.rnmr13@esade.edu
    Deadline: January 7th, 2013
    Decision on acceptance will be sent no later than: January 21st, 2013
  2. Extended Abstract for the Conference Book
    Length: 1000 words; Addressed to Dr. Marja Flory; Email:
    Scientific.rnmr13@esade.edu
    Deadline: February 11th, 2013
    Feedback will be sent no later than: February 25th, 2013
    Final abstract for publication should be submitted no later than: March 11th, 2013
  3. Papers for the JOCM Journal
    Full papers for the Special Issue of JOCM should be sent no later than May 1st, 2013.
    More information on the Special Issue will be provided after the conference. For more information:
    Info.rnmr13@esade.edu / www.esade.edu/rnmr13 (website soon available)

REFERENCES

Iglesias, O. & Bonet, E. (2012). Persuasive brand management: How managers can Influence brand meaning when they are losing control over it. Journal of Organizational Change Management, 25(2), 251-264.

The International Conference on Rhetoric and Narratives in Management Research
very much appreciates the collaboration of EDAMBA and EUDOKMA

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