TOC: J Strat Mar


Journal of Strategic Marketing, 20(3)


Nigel F. Piercy & Carolyn A. Strong [Publisher]

Plan implementation dissonance: addressing the quandary of ? how did they come up with that?

Benjamin Nathaniel Carr [Publisher] [Google Scholar]

Mindful pricing: transforming organizations through value-based pricing

Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli & Richard Boland [Publisher] [Google Scholar]

Absorptive capacity and market orientation in public service provision

Ian Richard Hodgkinson, Paul Hughes & Mathew Hughes [Publisher] [Google Scholar]

The strategic marketing of small sports clubs: from fundraising to social entrepreneurship

Damian Gallagher, Audrey Gilmore & Alina Stolz [Publisher] [Google Scholar]

Information cues roles in product evaluations: the case of the UK cosmetics market

Ahmad Jamal, Mohammed Sajid Khan & Matoula Stamatia Tsesmetzi [Publisher] [Google Scholar]

Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects

Fu-Mei Chuang, Robert E. Morgan & Matthew J. Robson [Publisher] [Google Scholar]

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