TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 20(2)

Customer Engagement: Exploring Customer Relationships Beyond Purchase
Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan [Publisher] [Google Scholar]

Exploring Consumer Privacy Concerns and RFID Technology: The Impact of Fear Appeals on Consumer Behaviors
Lauren Skinner Beitelspacher, John D. Hansen, Allen C. Johnston, et al. [Publisher] [Google Scholar]

Predictors of Buyer-Seller Firm Conflict
Brian N. Rutherford, Nwamaka A. Anaza, Adrienne Hall Phillips [Publisher] [Google Scholar]

Cooking Up a Recipe for Self-Control: The Three Ingredients of Self-Control and its Impact on Impulse Buying
James A. Roberts, Chris Manolis [Publisher] [Google Scholar]

The Impact of Pretrial Advertising on Postt rial Product Evaluations: Assessing the Effects of Att ribute Information for Hedonic and Utilitarian Products
Camelia C. Micu, Robin A. Coulter [Publisher] [Google Scholar]

Design and Delivery of New Product Preannouncement Messages
Chien-Wei Chen, Veronica Wong [Publisher] [Google Scholar]

Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability
Sang-Eun Byun, Brenda Sternquist [Publisher] [Google Scholar]

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