ORFC 2012


Oxford Retail Futures Conference, Oxford, UK, 10-11 Dec 2012; Deadline 1 Oct

Oxford Retail Futures Conference – New Technologies, Business Models and Customer Experience

Oxford, 10th-11th December, 2012

Background: On-line sales are increasing. Internet-based sales and communication channels are replacing traditional retail and services. These changes are affecting not only traditional retailers and their customers, but whole supply chains and the overall business environment. Many businesses are struggling with the growing online competition; their potential failure has wide implications, such as changes to the character of town centres and opportunities for local employment. Meanwhile, the on-line environment creates new opportunities for innovation.

However, it is important to recognise that not all products and services are bought online; there is complex interaction between on-line and so-called “brick and mortar” retail environments where, for example, customers are viewing the physical items in-store before buying them on-line.

Topic Selection:

In this call, we would like to capture both the current state of the art and new conceptual frameworks, focusing on solutions which cross existing boundaries between on-line and in-store experiences, adapting new technologies to more traditional “brick and mortar” shopping environments.

The call is focused, non-exclusively, on topics (in retail context) such as:

  • Business Intelligence
  • cashless payment systems
  • cloud computing
  • content management systems
  • costs, benefits and risk analysis
  • customer recognition and tracking
  • customer analytics and segmentation
  • demand forecasting
  • digital signage – electronic shelf labels, screens and multimedia displays
  • ERP in retailing and in-store management
  • hand held devices (such as tablets) for store employees
  • intelligent vending machines
  • IT and sustainability
  • loyalty cards
  • mobile devices and platforms used in store
  • process modelling and optimisation
  • product range and pricing optimisation
  • RFID and product tracking
  • self-checkouts and digital kiosks
  • supply chain and retail distribution
  • targeted (personalised) in-store marketing
  • ubiquitous computing
  • Vendor Managed Inventory

Paper submissions (full papers and work in progress), can be made via:



  • 1st October – paper submission
  • 1st November – notification of paper acceptance
  • 1st December – submission of camera-ready paper

s Papers submitted for the conference will be peer-reviewed.

Selected authors will be invited to submit their revised work to the special issue of the International Journal of Electronic Commerce.

Members of the conference academic board:

  • Dr Richard Cuthbertson, OXIRM, Saïd Business School, University of Oxford, UK
  • Prof Rika Fujioka, Faculty of Commerce, Kansai University, Japan
  • Dr Ger O’Keeffe, Intel, Retail & Digital Signage Segment, Ireland
  • Prof Peder Inge Furseth, Department of Innovation and Economic Organisation, BI Norwegian Business School
  • Dr Wojciech Piotrowicz, OXIRM, Saïd Business School, University of Oxford, UK


Conference is organised by Oxford Institute of Retail Management, Saïd Business School, University of Oxford.

For academic-related enquiries, please contact Dr Wojciech Piotrowicz at Wojciech.Piotrowicz@sbs.ox.acuk

For conference logistics, please contact Christopher Brooke-Hollidge at Chris.Brooke-Hollidge@sbs.ox.ac.uk

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership