It covers the STP process in some detail, including: market segmentation, evaluation criteria, target market evaluation and selection, positioning, perceptual maps, and so on. It also contains summary study notes.

It is a free website and may be of interest to some of your marketing students.

The website address is www.segmentationstudyguide.com

Any feedback/questions welcome – Geoff Fripp email: geoffrey.fripp@sydney.edu.au