Segmentation Student Web Site
Geoff Fripp has created a Web site study guide for marketing students
It covers the STP process in some detail, including: market segmentation, evaluation criteria, target market evaluation and selection, positioning, perceptual maps, and so on. It also contains summary study notes.
It is a free website and may be of interest to some of your marketing students.
The website address is www.segmentationstudyguide.com
Any feedback/questions welcome – Geoff Fripp email: firstname.lastname@example.org