TOC: J Interactive Mar


Journal of Interactive Marketing, 26(3)

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them
Burçak Ertimur, Mary C. Gilly [Publisher] [Google Scholar]

Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
Guda van Noort, Lotte M. Willemsen [Publisher] [Google Scholar]

Return on Quality Improvements in Search Engine Marketing
Nadia Abou Nabout, Bernd Skiera [Publisher] [Google Scholar]

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Ralph Breuer, Malte Brettel [Publisher] [Google Scholar]

The Impact of Online and Offline Information Sources on Automobile Choice Behavior
Gauri Kulkarni, Brian T. Ratchford, P.K. Kannan [Publisher] [Google Scholar]

Heterogeneity in the Effects of Online Persuasion
Maurits Kaptein, Dean Eckles [Publisher] [Google Scholar]

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