Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations
–Bernd Schmitt and Shi Zhang [Publisher] [Google Scholar]

Nostalgic brands as mood boosters
–Ulrich R Orth and Steffi Gal [Publisher] [Google Scholar]

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?
–Eleonora Cattaneo and Carolina Guerini [Publisher] [Google Scholar]

Brand equity in the business-to-business context: Examining the structural composition
–Galina Biedenbach [Publisher] [Google Scholar]

Brands in texts: Attitudinal effects of brand placements in narrative fiction
–Lars Erling Olsen and Even Johan Lanseng [Publisher] [Google Scholar]

Branding as a communications strategy: A framework for desired brand identity
–Francois Robichaud, Andre Richelieu and Robert Kozak [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership