TOC: J Brand Man


Journal of Brand Management, 19(8)

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations
Bernd Schmitt and Shi Zhang [Publisher] [Google Scholar]

Nostalgic brands as mood boosters
Ulrich R Orth and Steffi Gal [Publisher] [Google Scholar]

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?
Eleonora Cattaneo and Carolina Guerini [Publisher] [Google Scholar]

Brand equity in the business-to-business context: Examining the structural composition
Galina Biedenbach [Publisher] [Google Scholar]

Brands in texts: Attitudinal effects of brand placements in narrative fiction
Lars Erling Olsen and Even Johan Lanseng [Publisher] [Google Scholar]

Branding as a communications strategy: A framework for desired brand identity
Francois Robichaud, Andre Richelieu and Robert Kozak [Publisher] [Google Scholar]

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