TOC: Health Mar Quart


Health Marketing Quarterly, 29(2)

Tobacco Socialization and Anti-Tobacco Ad Effectiveness Among Children
Slim Khalbous & Heifa Bouslama [Publisher] [Google Scholar]

Efficacy of an HIV Testing Campaign’s Messages for African American Women
Jennifer D. Uhrig, Kevin C. Davis, Jami Fraze, Joshua Goetz & Doug Rupert [Publisher] [Google Scholar]

Behavioral Change Communications on Malaria Prevention in Ghana
Ernest Yaw Tweneboah-Koduah, Mahama Braimah & Priscilla Ntriwaa Otuo [Publisher] [Google Scholar]

The Impact of Health-Care Service Guarantees on Consumer Decision-Making: An Experimental Investigation
Pamela A. Kennett-Hensel, Kyeong Sam Min & Jeff W. Totten [Publisher] [Google Scholar]

Converging Prescription Brand Shares as Evidence of Physician Learning
Doug Walker [Publisher] [Google Scholar]

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