ESM 2012


European Social Marketing Conference, Lisbon, 27-28 Nov 2012; Deadline 1 Aug

The European Social Marketing Conference planning committee of the European Social Marketing Association now invites abstract submissions to be considered for oral and poster presentation at the conference.

The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes.

The conference will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. The event will explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. The current financial difficulties being faced by many parts of Europe at this time will also be reflected at the event.

Abstract Submissions Deadline – Wednesday 1 August 2012

Aims of the conference are to:

  1. Act as a face to face meeting opportunity for everyone in the network and others who may be interested in social marketing
  2. A mechanism to promote the association’s profile
  3. A vehicle for capturing and spreading good practice
  4. A mechanism to encourage and enable joint working on research and applied social marketing

Submission details:

Abstracts should demonstrate the application of social marketing in promoting social good in any European country. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to: important current social issues and promoting the application of social marketing.

Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that address one or more of the topic areas that are being emphasised at the conference:

  • Coordination and collaboration in the delivery of social programmes
  • Ensuring and measuring efficiency and best value
  • Promoting learning and application of social marketing
  • Enhancing citizen engagement with social programme development

Notification of acceptance will be made no later Monday 13 August 2012. You will receive electronic confirmation of your submission. If you do not receive confirmation please email

Manuscripts in their final stages should be submitted as competitive papers. Manuscripts representing work that is still in its formative stages should be submitted as working papers. Long abstracts will be considered for review. Papers must not exceed 5, double spaced pages, including text, references, figures and tables. Font must be Arial pt.12. Papers not adhering to these guidelines will be returned.

Oral presentations will be to groups of up to 50 people. 25 minutes will be allotted to each presentation, followed by audience discussion.

Poster presentations will be made during planned sessions for poster viewing and all networking refreshment and lunch breaks.

Submissions will be reviewed by the planning committee and should be submitted to the conference organisers at