JCIRA Returns


The Journal of Current Issues and Research in Advertising is back in business after a one year hiatus

Journal of Current Issues and Research in Advertising, a notable publication for advertising scholarship for over three decades, is up and running after a single year hiatus. Published by Routledge-Taylor & Francis as a publication owned by the American Academy of Advertising, volume 33 issue 1 is available online at


This means now is an even better time to belong to AAA. At no extra charge, members have free access to a second journal in addition to Journal of Advertising. At no extra charge! Members who paid their low $65 annual dues ($35 for students) should just go to our website at:


Then scroll to the bottom on the page and click on: "Find current and past issue of the journal here." That will take you to our forum page – click on JCIRA – and you have free access to the issue and articles. But first you should join.

But even if you don’t join today, JCIRA is accepting new manuscripts under the new editor Eric Haley of University of Tennessee-Knoxville (haley@utk.edu). Information about submitting to JCIRA and the journal’s editorial mission can be found at


Herbert Jack Rotfeld
Past president, American Academy of Advertising
Auburn University Alumni Professor
Department of Marketing

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