Paul E. Green Award

Oliver J. Rutz and Randolph E. Bucklin have been selected as the recipients of this year’s Paul E. Green Award for their article “From Generic to Branded: A Model of Spillover in Paid Search Advertising,” which appeared in the February 2011 (Volume 48, Number 1) issue of Journal of Marketing Research.

The award honors the Journal of Marketing Research article published in 2011 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting and selection process comprised Jan-Benedict Steenkamp (chair), Carl Mela, and Vicki Morwitz.

• Oliver J. Rutz is Assistant Professor of Marketing at the Michael G. Foster School of Business at the University of Washington.
• Randolph E. Bucklin is Peter W. Mullin Professor of Marketing in the Anderson School of Management at the University of California, Los Angeles.

The award is generously funded by colleagues, students, and friends of Green and is administered through the AMA Foundation.

The award is presented annually at the American Marketing Association’s Summer Marketing Educators Conference held this August in Chicago, IL.

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership