TOC: Mar Sci


Marketing Science, 31(3)

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
Peter S. Fader and Russell S. Winer [Publisher]

Online Product Opinions: Incidence, Evaluation, and Evolution
Wendy W. Moe and David A. Schweidel [Publisher] [Google Scholar]

Network Characteristics and the Value of Collaborative User-Generated Content
Sam Ransbotham, Gerald C. Kane, and Nicholas H. Lurie [Publisher] [Google Scholar]

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, and Zainab Jamal [Publisher] [Google Scholar]

Content Contributor Management and Network Effects in a UGC Environment
Kaifu Zhang, Theodoros Evgeniou, V. Padmanabhan, and Emile Richard [Publisher] [Google Scholar]

Sequential and Temporal Dynamics of Online Opinion
David Godes and Jose C. Silva [Publisher] [Google Scholar]

User-Generated Open Source Products: Founder’s Social Capital and Time to Product Release
Girish Mallapragada, Rajdeep Grewal, and Gary Lilien [Publisher] [Google Scholar]

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
Anindya Ghose, Panagiotis G. Ipeirotis, and Beibei Li [Publisher] [Google Scholar]

Mine Your Own Business: Market-Structure Surveillance Through Text Mining
Oded Netzer, Ronen Feldman, Jacob Goldenberg, and Moshe Fresko [Publisher] [Google Scholar]

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