ARC: Connections: ELMAR: TOC areas: society: journals

Journal of Macromarketing  Relevant ARCategory: Marketing Journals

---

Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices
–Brigitte Biehl-Missal and Michael Saren [Publisher] [Google Scholar]

Chinese Grassroots Nationalism and Its Impact on Foreign Brands
–Zhihong Gao [Publisher] [Google Scholar]

Persistence of Health Labeling Information Asymmetry in the United States: Historical Perspectives and Twenty-First Century Realities
–Jane Kolodinsky [Publisher] [Google Scholar]

A Macromarketing Perspective on Food Safety Regulation: The Danish Ban on Trans-fatty Acids
–Tino Bech-Larsen and Jessica Aschemann-Witzel [Publisher] [Google Scholar]

Being Critical in Marketing Studies: The Imperative of Macro Perspectives
–Nikhilesh Dholakia [Publisher] [Google Scholar]

Book and Media Reviews

Pioneers in Marketing: A Collection of Biographical Essays
–Leighann C. Neilson [Publisher] [Google Scholar]

The Master Switch: The Rise and Fall of Information Empires
–Robert A. Mittelstaedt [Publisher] [Google Scholar]

SuperFreakonomics
–James W. Gentry [Publisher] [Google Scholar]

Revolution in Mind: The Creation of Psychoanalysis
–Alan Bradshaw [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership