TOC: J Macromarketing


Journal of Macromarketing, 32(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Macromarketing 

Relevant ARCategory: Marketing Journals 

Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices
Brigitte Biehl-Missal and Michael Saren [Publisher] [Google Scholar]

Chinese Grassroots Nationalism and Its Impact on Foreign Brands
Zhihong Gao [Publisher] [Google Scholar]

Persistence of Health Labeling Information Asymmetry in the United States: Historical Perspectives and Twenty-First Century Realities
Jane Kolodinsky [Publisher] [Google Scholar]

A Macromarketing Perspective on Food Safety Regulation: The Danish Ban on Trans-fatty Acids
Tino Bech-Larsen and Jessica Aschemann-Witzel [Publisher] [Google Scholar]

Being Critical in Marketing Studies: The Imperative of Macro Perspectives
Nikhilesh Dholakia [Publisher] [Google Scholar]

Book and Media Reviews

Pioneers in Marketing: A Collection of Biographical Essays
Leighann C. Neilson [Publisher] [Google Scholar]

The Master Switch: The Rise and Fall of Information Empires
Robert A. Mittelstaedt [Publisher] [Google Scholar]

James W. Gentry [Publisher] [Google Scholar]

Revolution in Mind: The Creation of Psychoanalysis
Alan Bradshaw [Publisher] [Google Scholar]

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