TOC: J Intl Con Mar


Journal of International Consumer Marketing, 24(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher] [Google Scholar]

Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries
Nittaya Wongtada, Gillian Rice & Subir K. Bandyopadhyay [Publisher] [Google Scholar]

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions
Charles Blankson, Nancy Spears & Robert E. Hinson [Publisher] [Google Scholar]

A Cross-National Analysis of Advertisement Content
Aysen Bakir [Publisher] [Google Scholar]

Behavioral Aspects of Cell Phone Usage among Youth: An Exploratory Study
Matti J. Haverila [Publisher] [Google Scholar]

Book Review

A Review of “Globalization And Culture: Global MéLange”
Hamid Yeganeh MBA, PHD, MSC [Publisher]

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