ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Consumer Marketing  Relevant ARCategory: Marketing Journals

---

Editorial
–Erdener Kaynak [Publisher] [Google Scholar]

Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries
–Nittaya Wongtada, Gillian Rice & Subir K. Bandyopadhyay [Publisher] [Google Scholar]

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions
–Charles Blankson, Nancy Spears & Robert E. Hinson [Publisher] [Google Scholar]

A Cross-National Analysis of Advertisement Content
–Aysen Bakir [Publisher] [Google Scholar]

Behavioral Aspects of Cell Phone Usage among Youth: An Exploratory Study
–Matti J. Haverila [Publisher] [Google Scholar]

Book Review

A Review of “Globalization And Culture: Global MéLange”
–Hamid Yeganeh MBA, PHD, MSC [Publisher]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership