TOC: J Con Res
Introduction
Journal of Consumer Research, 39(1)
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Journal of Consumer Research
Relevant ARCategory: Marketing Journals |
Overestimating Others’ Willingness to Pay
–Shane Frederick [Publisher] [Google Scholar]
Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
–Stacey R. Finkelstein and Ayelet Fishbach [Publisher] [Google Scholar]
Nostalgia: The Gift That Keeps on Giving
–Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, and Cong Feng [Publisher] [Google Scholar]
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
–Ann Kronrod, Amir Grinstein, and Luc Wathieu [Publisher] [Google Scholar]
$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
–Rajesh Bagchi and Derick F. Davis [Publisher] [Google Scholar]
Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
–Michelle F. Weinberger and Melanie Wallendorf [Publisher] [Google Scholar]
Effect of Regulatory Focus on Selective Information Processing
–Yeosun Yoon, Gülen Sarial-Abi, and Zeynep Gürhan-Canli [Publisher] [Google Scholar]
A Motivational Account of the Question-Behavior Effect
–Anneleen Van Kerckhove, Maggie Geuens, and Iris Vermeir [Publisher] [Google Scholar]
Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
–Robyn A. LeBoeuf and Michael I. Norton [Publisher] [Google Scholar]
Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
–Andrew W. Perkins and Mark R. Forehand [Publisher] [Google Scholar]
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
–A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock [Publisher] [Google Scholar]
A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time
–Brett A. S. Martin [Publisher] [Google Scholar]
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
–Ashwani Monga and Rajesh Bagchi [Publisher] [Google Scholar]
Effects of Messiness on Preferences for Simplicity
–Jia (Elke) Liu, Dirk Smeesters, and Debra Trampe [Publisher] [Google Scholar]
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