TOC: Intl J Adv


International Journal of Advertising, 31(2)

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International Journal of Advertising 

Relevant ARCategory: Marketing Journals 

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Editorial: On advertising in the BRICs and other emerging markets
Charles R. Taylor

Missing ingredients in cause-related advertising: the right formula of execution style and cause framing
Chun-Tuan Chang

The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000–2010
Mariea Grubbs Hoy, Courtney Carpenter Childers and Margaret Morrison

Psychological ownership: a social marketing advertising message appeal? Not for women
Judith Anne Garretson Folse, Julie Guidry Moulard and Randle D. Raggio

The effectiveness of advertising that leverages sponsorship and cause-related marketing: a contingency model
Chingching Chang

The role of advertising in consumer emotion management Elyria Kemp, My Bui and Sindy Chapa

Culturally incongruent messages in international advertising
Geng Cui, Xiaoyan Yang, Haizhong Wang and Hongyan Liu

The effect of 3-D product visualisation on the strength of brand attitude
Ki-Young Lee, Hairong Li and Steven M. Edwards

The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
Erlinde Cornelis, Leen Adams and Veroline Cauberghe

Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising
Hojoon Choi, Hye-Jin Paek and Karen Whitehill King

Book Reviews

Daniel Kahneman – Thinking, Fast and Slow
Adam Ferrier

Jonah Lehrer – How We Decide
Keith A. Quesenberry


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