TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 22(2)

 ARC: Connections: ELMAR: Posting  

A societal perspective of sport: scale development in two settings
Michael E. Naylor, Brian S. Gordon & Jeffrey D. James [Publisher] [Google Scholar]

Competitive balance as a predictor of season attendance among North American non-major sports leagues
Michael A. Levin & Bruce C. Bailey [Publisher] [Google Scholar]

Factors influencing a manufacturer’s opportunism towards small- and medium-sized suppliers
Junyean Moon [Publisher] [Google Scholar]

Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products
Imene Trabelsi Trigui & Georges Giraud [Publisher] [Google Scholar]

Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics
Jung-Min Ahn, Dong-Mo Koo & Heung-Seub Chang [Publisher] [Google Scholar]

Exploring the normative influences of social norms on individual environmental behavior
Seong-Yeon Park & Soo Hwa Sohn [Publisher] [Google Scholar]

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