ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Promotion Management  Relevant ARCategory: Marketing Journals

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The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability
–Klement Podnar & Pina Javernik [Publisher] [Google Scholar]

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
–Steven McClung, Vicki Eveland, Daniel Sweeney & Jeffrey D. James [Publisher] [Google Scholar]

Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising
–Po-Lin Pan, Juan Meng & Shuhua Zhou [Publisher] [Google Scholar]

Advertising Contribution to a Firm’s Profit: Theory and Evidence from the Airline Industry in the United States
–Lei Shi [Publisher] [Google Scholar]

Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
–Wondwesen Tafesse & Tor Korneliussen [Publisher] [Google Scholar]

The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
–Mariko Morimoto [Publisher] [Google Scholar]

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