ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

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How Mental Simulations of the Future and Message-Induced Expectations Influence Purchasing Goals
–Ian M. Handley and R. Justin Goss [Publisher] [Google Scholar]

Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior
–Sebastian Berger, Udo Wagner and Christopher Schwand [Publisher] [Google Scholar]

The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
–Jan R. Landwehr, Daniel Wentzel and Andreas Herrmann [Publisher] [Google Scholar]

Transformational Leadership: Managing the Twenty-First Century Sales Force
–Brent Smith, Trina Larsen Andras and Bert Rosenbloom [Publisher] [Google Scholar]

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment
–Steffen Jahn, Hansjoerg Gaus and Tina Kiessling [Publisher] [Google Scholar]

Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity
–Arch G. Woodside [Publisher] [Google Scholar]

Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
–Frank Huber, Sören Köcher, Johannes Vogel and Frederik Meyer [Publisher] [Google Scholar]

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