ARC: Connections: ELMAR: TOC

Journal of Historical Research in Marketing  Relevant ARCategory: Marketing Journals

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Coca-Cola brand protection before World War II – it’s the real thing!
–Ross D. Petty [Publisher] [Google Scholar]

The birth of modern packaging: Cartons, cans and bottles
–Diana Twede [Publisher] [Google Scholar]

Upholding whose values? Australia’s advertising standards bodies, 1974-2009
–Robert Crawford, Ruth Spence-Stone [Publisher] [Google Scholar]

The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?
–Stephen Brown, Christopher Hackley [Publisher] [Google Scholar]

What do I have to do to get noticed around here?: A comment on Brown and Hackley (2012): “The greatest showman on earth: is Simon Cowell P.T. Barnum reborn?”
–Alan J. Richardson [Publisher] [Google Scholar]

Interpreting Brown and Hackley (2012): From the history to the histories of marketing theory and practice
–Mark Tadajewski [Publisher] [Google Scholar]

There’s a scholar born every minute: This way to the eejit
–Stephen Brown [Publisher] [Google Scholar]

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