ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Direct, Data and Digital Marketing  Relevant ARCategory: Marketing Journals

---

In Memoriam
–Neil G Morris [Publisher] ]

Mobile – More than a magic moment for marketers?
–David Stone [Publisher] [Google Scholar]

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball
–Jo Williams, Robert Heiser and Susan J Chinn [Publisher] [Google Scholar]

Perceptions of mobile coupons: A cross-national study
–Alexander Muk [Publisher] [Google Scholar]

From data hoarding to data sharing
–Alan Mitchell [Publisher] [Google Scholar]

Data governance – Protecting and managing the value of your customer data assets. Stage 3: Identifying and controlling the risk in using third-party processors
–Adrian Gregory and Lisa Bentall [Publisher] [Google Scholar]

Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’
–Andrea Alessio, Oana Raluca Dinca, Kendal Kraymer and Marianne Trotta [Publisher] [Google Scholar]

EU data privacy laws face big shake-up
–James Mullock [Publisher] [Google Scholar]

Did ‘generic’ London image breach copyright?
–Catherine Lee [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership