EUKO 2012


European Cultures in Business and Corporate Communication, Salzburg, 4-6 Oct 2012; Deadline 15 May

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12. Interdisciplinary symposium of the research cooperation – European cultures in business and corporate communication (EUKO)

Call for Papers

Organized by:

School of Business Administration
Salzburg University of Applied Sciences
Urstein Süd 1
5412 Puch/Salzburg

School Public Relations and Corporate Communication
Department of Communication Science
Paris-Lodron-Universität Salzburg
Rudolfskai 42
5020 Salzburg

European Cultures in Business and Corporate Communication (EUKO) is a research network of language and communication scholars from Denmark, Germany, Finland, the Netherlands and Switzerland. All participating scholars share an interest in intercultural promotional and business communication. Each year an interdisciplinary symposium on varying aspects of business and corporate communication is held within the frame of this research network. This year, the 12th international conference, organized by the School of Applied Sciences Salzburg, and the Paris-Lodron University of Salzburg, School of Public Relations and Corporate Communication, will take place on 4-6 October, 2012. The theme of this conference is “Communication in Change & Risk”.

Conference topics

Companies’ environments and market positions are marked by constant change and rising risks. Some of the reasons are progressing internationalization and increasing intertwining of economic activities, expanding market integration and rising intensity of market competition, shorter product life and innovation cycles, as well as changing and contradicting expectations of stakeholders.

Companies’ management are facing new challenges: The only persistence within businesses seems to be constant change. Traditional concepts of business administration can only to a certain extent describe, explain and provide guidelines to resolve evolving forces of adaptation, change and risk. New strategies to manage change, uncertainty and risks are in high demand. Therefore, openness towards inventions and learning processes in communication, organization and management play an important role.

The purpose of this conference is to bring together theory and empiricism, science and practice, and academics and companies, in order to exchange ideas of communicative aspects of business and organizational communication under the conditions of change, uncertainty and risk. It will also be designed to give an interdisciplinary overview of the variety of theories and methods.

Possible questions could be:

  • What are the foundations and prerequisites for change, uncertainties and risks in communication?
  • How is the communication of change, uncertainty and risk designed?
  • How does communication organize processes of change?
  • How can the communication of change, uncertainty and risk be distinguished among different types of organizations?
  • How is the communication of change, uncertainty and risk differentiated internally and externally?
  • How is external change translated into different hierarchical levels (leading management, middle management, employees)?
  • What role do new media and new types of texts play in the context of communication of change, uncertainty and risk?
  • What role do agencies and business consulting play in processes of change and risk communication?

Hereby, all researchers from the field of (intercultural) economic and organizational communication, as well as related areas (such as marketing, PR, linguistics, sociology, cultural science, psychology, business administration, philosophy, theology) are invited to contribute theoretical or empirical, quantitative or qualitative, intercultural or intracultural articles concerning this topic. The articles may be written and in German or English language.

Topics of particular interest include, but are not limited to:

  • Processes of change and change management,
  • Crisis situations,
  • Mergers & acquisitions and post-merger integration,
  • Realignment of organizational strategy,
  • Cultural change,
  • Internationalization
  • Brand positioning and/or re-branding,
  • IT projects and/or IT inventions,
  • Customer-oriented programs,
  • Service-oriented campaigns,
  • Restructuring,
  • Company succession,
  • Organizational human resources development

Please see for further information on topics and the conference in general the EUKO website


Abstracts should not exceed 5,000 signs (including spaces) and include title, research topic, content, method, empirical basis (if existing), scientific discussion and bibliography (max. five reference titles) and must be submitted by using the template which can be downloaded from the conference website until May 15, 2012 to:


  • May 15, 2012: Abstract Submission Due
  • July 15, 2012: Notification of Acceptance (via E-Mail)

Conference costs

  • Registration until September 15, 2012: 120 EUR
  • Doctoral candidates and early registration: 90 EUR (Registration until July 15, 2012)
  • The conference costs include participation in all events, conference materials (abstracts etc.), meals (lunch) and coffee breaks.

Organising committee

  • FH-Prof. Dr. Marcus Stumpf, Head of Department of Marketing and Relationship Management, School of Business Administration, School of Applied Sciences Salzburg
  • Univ.-Prof. Dr. Stefan Wehmeier, Head of Department of Public Relations and Organizational Communication, School of Communication Science, Paris-Lodron-University Salzburg

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