ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Brand communities for mainstream brands: the example of the Yamaha R1 brand community
–Reto Felix [Publisher] [Google Scholar]

Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
–Marcelo Vinhal Nepomuceno, Michel Laroche, Marie-Odile Richard, Axel Eggert [Publisher] [Google Scholar]

Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists
–Lilly Ye, Mousumi Bose, Lou Pelton [Publisher] [Google Scholar]

Family purchase decision making at the bottom of the pyramid
–Tendai Chikweche, John Stanton, Richard Fletcher [Publisher] [Google Scholar]

Decomposition of cross-country differences in consumer attitudes toward marketing
–Geng Cui, Hon-Kwong Lui, Tsang-Sing Chan, Annamma Joy [Publisher] [Google Scholar]

Social media’s emerging importance in market research
–Anthony Patino, Dennis A. Pitta, Ralph Quinones [Publisher] [Google Scholar]

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