TOC: J Mar Res


Journal of Marketing Research, 49(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
Maciej Szymanowski and Els Gijsbrechts [Publisher] [Google Scholar]

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality
Tom Meyvis, Kelly Goldsmith, and Ravi Dhar [Publisher] [Google Scholar]

The Impact of Relative Standards on the Propensity to Disclose
Alessandro Acquisti, Leslie K John, and George Loewenstein [Publisher] [Google Scholar]

Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
Vishal Kashyap, Kersi D Antia, and Gary L Frazier [Publisher] [Google Scholar]

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
Benedict G.C Dellaert and Gerald Häubl [Publisher] [Google Scholar]

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry
Maria Ana Vitorino [Publisher] [Google Scholar]

Emotion-Induced Engagement in Internet Video Advertisements
Thales Teixeira, Michel Wedel, and Rik Pieters [Publisher] [Google Scholar]

Wal-Mart’s Impact on Supplier Profits
Qingyi Huang, Vincent R Nijs, Karsten Hansen, and Eric T Anderson [Publisher] [Google Scholar]

What Makes Online Content Viral?
Jonah Berger and Katherine L Milkman [Publisher] [Google Scholar]

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
Ji Hoon Jhang, Susan Jung Grant, and Margaret C Campbell [Publisher] [Google Scholar]

When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
Jeffrey S Larson and Ryan Hamilton [Publisher] [Google Scholar]

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